The colour purple dominated the whole Klang Valley for 11.11 as over 50,000 customers lined up at 45 participating PotboyMart outlets for their O2O Mega Sale where all items were sold at half price.
In the spirit of 11.11 Mega Sale and also to play its part to contribute back to Keluarga Malaysia, PotboyMart offered a 50% discount storewide in all 45 outlets. Long queues started forming in all outlets starting from 5 a.m., two hours before the opening time at 7 a.m. and continuously grown over the course of 15 hours of operation in all 45 outlets.
70% of the stocks including various products such as diapers, beverages, cooking ingredients, personal care, and cleaning products wiped out within 15 hours of operation in all 45 PotboyMart outlets on that day.
The craze continued on Potboy Groceries’s online platform where customers were able to redeem the unique promo code printed on their PotboyMart receipt and buy selected items on Potboy Groceries’s website at half price and get it delivered to their doorstep by Potboy’s own delivery fleet.
The one-day mega sale acted as an initiative for Potboy Groceries to convert more offline customers to be part of the growing online customer base as well as making their goal of being the pioneer in O2O e-commerce strategy a reality. The term O2O, which stands for Online-to-Offline / Offline-to-Online (O2O) commerce is a business model that draws potential customers from online channels to make purchases in physical stores and vice versa.
Established since 2016 and started as an online grocer, Potboy Groceries currently hosts more than 800 FMCG brands and 25,000 consumer products on both its online shop and offline shops, PotboyMart.
List of PotboyMart in Klang Valley as of 18th November 2021 is as below and can also be obtained in this link: https://potboy.com.my/index.php/potboy-mart.html.
This content is provided by Supernewsroom.
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