For companies who are looking to make an impact and difference for their brands can do so through art.
This is what Shiyu Serah, a local artist, termed Art Marketing.
In Art Marketing, Serah uses her talent in the creative arts to give a company's brand a breath of fresh air, whether it is for rebranding, campaigns or even as unique ideas for a brand’s Corporate Social Responsibility (CSR) initiatives.
“I can turn something ordinary into an extraordinary masterpiece,” says Artpreneur Serah. “There was a saying that goes, 'one man's junk is another man's treasure'. For me, I can create one of a kind art pieces using daily and unwanted items.”
Serah wants to do more than create art and make it an aesthetic piece and hung in someone's home or an art gallery.
“I want to be able to present my art beyond aesthetics. I want to use art to represent a voice or for a cause. With the goals of Art Marketing, my ultimate aim is to create exceptional impact for the brand through my art to leave a long-lasting and positive impression among their target audience,” shares Serah, her eyes glimmered with excitement.
One of Serah's Art Marketing projects involved using jewellery embedded into a piece of art called la femme beauté.
It is a collaboration between Angie Jewels & Co and herself saw a resounding success when Serah placed both a handcrafted necklace and a pair of earrings onto her painting of an elegant lady. The art, which Serah helped to create a unique story for the jeweller, garnered much enthusiasm and interest among potential clients for Angie Jewels & Co.
Another successful project that Serah completed was a stunning painting of an Ox, called Red Auspicious Ox, using Arissto’s coffee. The collaboration caught the attention of netizens via various social media channels, which created publicity and generated potential coffee brand leads.
“This is one of the many marketing strategies that I can implement for brands who are interested to incorporate art into their campaigns. This can be turned into unique selling points for companies who wish to make an impact on their audiences and leave them with deep memories,” Serah enthuses.
The idea of using her talent and infused with the idea of Art Marketing stemmed from her need to stand out as an artist, and she always believes that she can make a difference in unconventional ways.
“There are many talented artists out there, and they excel in their niche. Art Marketing is my niche, and I want to be able to help brands elevate their presence, both offline and online, to another level,” Serah says. “At the end of the day, I want my art to be versatile while making an impact on those around me.”
The Making of Artpreneur Shiyu Serah
At the tender age of three, Shiyu Serah has developed an interest in drawing. She got her inspiration from her mother, who was a housewife, but loves to draw.
Her love for drawing has grown into a fiery passion for all things art, leading her to become a full-fledged artist by profession.
Her journey as an artist wasn't a bed of roses as she suffered from temporary blindness after a hard object hit her eye during work it wasn’t easy for her and she battled this suffering alone.
For 6 months, Serah was not able to open her eyes, and her world is in darkness. Though depressed, she continued to fight on and after 6 months, her vision returned and Serah began to appreciate the colourful world around her again. This rekindled her passion for art and that’s when she started to capture them into her mesmerising art pieces. “Making art calms and heals me, and I am glad that I have found my joy again after those excruciating months.”
Her art mainly centred on nature and animalism, and then she began to evolve to do more than just acrylic painting – transforming everyday products into stunning masterpieces. Each of her masterpieces carries a story and she hopes that these stories will inspire the audience as well as for generations to come.
“I sincerely hope that the art pieces that I've created will inspire many, whether they are artists themselves or people from many walks of life. I hope that they can also open up their eyes and heart to appreciate the beauty around them and to further inspire creativity wherever they go,” Serah shares.
Serah aims to be an influential artist who inspires creativity among budding artists and anyone who has an interest in the arts. That became her motivation to further push the boundaries of her talents and skills.
“I’m always improving myself to be better every day. During my journey as an artist, I've realised that inspiration is everywhere and the only limit is the sky. Possibilities are endless, and I am in constant pursuit of how my art is going to turn out next!” Serah shares excitedly.
“To be honest, I don't want to do just a one-time art, like a one-hit-wonder. I want to create something that can last for at least 50 years, or even better, a legacy. That's my ultimate dream,” she adds.
Serah established her own company called Windsly Designs in 2015. It is essentially a branding and marketing company that has helped many brands in making a mark in their respective market. Their services also include brand strategy and planning effective marketing processes for companies who wish to take their brand a notch higher.
In 2019, Serah then moved to Singapore where she established Serah Attire. She conducted an array of workshops on painting and art therapy. The establishment also became a platform where artists collaborate and conduct workshops.
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For more information about Serah and her art, you may contact:
www.shiyuserah.com
Facebook/shiyuserah
Instagram/shiyuserah
This content is provided by Serah Arttrie Art Gallery.
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