With more than 130 years of adhesives expertise and over 9,000 patented technologies, Bostik remains steadfast in presenting smart solutions for the way we move. Today, the company provides adhesive and sealant technologies for the evolving automotive manufacturing industry worldwide, including the Asia-Pacific (APAC) region.
Bostik reports annual sales of €2 billion from making the world safer and industries more efficient through cutting-edge solutions developed in the company’s four Global Smart Technology Centers around the world. In 2009, the company established Bostik Automotive in China, the world’s largest automobile market, offering innovations that meet the performance requirements of OEM and automotive suppliers for interior and exterior applications. The move was followed by an expansion of the group’s market presence in Southeast Asia, Japan, and Korea.
Bostik Automotive has been growing from strength-to-strength in the APAC region with sales growth of €8 million in the automotive industry, accounting for 2% of its total market, and €15 million in transportation, or 3% of its total market. This massive success drives Asia as one of the fastest-growing areas of Bostik Automotive’s business, and the group is looking to keep its foot on the pedal. Bostik Automotive aims to achieve a growth ratio target of 2X3Y in APAC.
The plan to achieve these goals involves focusing on investing in more green and innovative technologies to meet the demands and needs of the evolving automotive market. Statista research1 states that automakers are beginning to expand their business into the electric mobility sector in response to stricter emission controls worldwide on new vehicle models. The study added that every third new car sold is anticipated to be propelled or assisted by an electric battery by 2025, supporting Adroit Market Research’s forecast2 that the global Electric Vehicle Adhesives market size is expected to expand over USD 3 billion by the same year.
As the technological demands of the manufacturing industries have grown, so, too, have Bostik’s technologies. The company develops solutions to make whatever is assembled or constructed more adaptive to customers’ needs, defining the future of automotive assembly. Bostik’s innovations, including its core automotive solutions, features a combination of “smart” properties that are safer, efficient, flexible, and responsive.
For body-in-white (BIW) applications to car doors, hood, chassis, and the like, Bostik’s rubber-based elastosol and epoxy BIW solutions are formulated for bonding lightweight and metallic substrates to increase design opportunities and simplify assembly processes. Meanwhile, Bostik’s adhesives like its Hot Melt Polyurethane (HMPUR) and Water-Based Adhesive (WBA) are ideal for interior assembly applications, offering increased vehicle durability and improved overall vehicle performance. The company also develops exterior adhesives for glass, hang-on-parts, and such, that allow for quick and efficient processing of all automotive assembly fixtures.
Bostik caters to auto electronic (infotainment & ADAS) requirements as well. The company presents smart adhesive solutions for instrument panels that respond to consumer preferences for environmentally friendly, sustainable solutions. Lastly, for auto battery needs, Bostik provides smart solutions on cell-to-cell bonding and PACK sealing. Innovations on Thermal Interface Management are also under development.
Bostik’s constant pursuit of excellence and innovation is the framework for further exponential growth and puts it in an enviable position to play a key role in supporting industries in the region to evolve with ground-breaking solutions.
For more information on Bostik, visit https://www.bostik.com/.
Sources:
1 https://bit.ly/35Uqv2L
2 https://bit.ly/39KVwas
Author:
Adam Lin
Regional Business Director, Transportation, Bostik Industrial Adhesives APAC
Adam is the Business Director of transportation at Bostik. He joined Bostik in 2010 as a Business Manager for the Transportation market and has since extended his role to cover Building Component and General Assembly in China. In his current role, Adam oversees the transportation Business Units and manages the sales, marketing and technical service teams.
A leader in nature, Adam has conducted various training for his teams, namely, product-related, P&L, legal, project management, leadership and management training sessions. Adam has a proven track record of bringing value to the company, possesses in-depth local market know-hows and maintains positive client relations.
Adam graduated from Tongji University and Fudan University European BI Management School with a Master of Business Administration. He has more than 20 years of industry experience in various business units, mainly Automotive, general transportation, general assembly, construction, as well as building component and woodworking.
This content is provided by Bostik.
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