In conjunction with its 13th anniversary and the celebration of Merdeka and Malaysia Day, BookXcess — Malaysia’s leading alternative bookstore — embarks on a campaign with three non-governmental organisations from 18 August 2020 to 18 November 2020 under its Corporate Social Responsibility (CSR) arm, Red Readerhood. The Red Readerhood CSR campaign aims to collect and donate a total of 13,000 new English books to the underprivileged, in a bid to make knowledge accessible.
The 13,000 books will be equally donated to Red Readerhood’s collaborating non-governmental organisations (NGOs), which include The Book Effect — a project under Friends to Mankind, SOLS 24/7 — an award-winning humanitarian organisation established by its Malaysian founder Raj Ridvan Singh, and Buku Jalanan Chow Kit — an organisation that helps underprivileged children to escape the cycle of poverty in Chow Kit area.
“Our 13th anniversary marks a momentous milestone for us, and as a homegrown brand that
believes in making knowledge accessible for all, we’d like to celebrate it by helping those in need through a strategic partnership with the three renowned NGOs. In line with the spirit of Merdeka and Malaysia Day, we hope to open a new chapter for Malaysian readers by sustaining the efforts to help Malaysia become a Nation of Readers in the wake of the pandemic,” said Andrew Yap, Co-Founder of BookXcess Sdn Bhd. “Knowledge accessibility will insinuate hope within the hearts and minds of those in need and we are helping to build a new generation of intellects who will eventually carry the responsibility of building a better nation and society in the future,” he added.
“Here at BookXcess, it is our mission to make books accessible to all, spread the joy of reading, and increase English literacy. Red Readerhood is a firm believer that everyone regardless of status should have access to acquire knowledge through reading. Through Red Readerhood, brand-new English books are collected and donated to the underprivileged through a local organisation in support of their cause. With all the technology that exists in this day and age, people forget the value of a good book and how far literacy has taken the world,” said Jacqueline Ng, Co-Founder of BookXcess Sdn. Bhd.
During the five-month-long campaign, the public can join hands with BookXcess by donating brand- new books purchased at any BookXcess outlets nationwide. BookXcess will match each donation by the customers to hit the 13,000-book goal. To participate in the Red Readerhood CSR campaign, customers can visit any of the 9 BookXcess outlets.
Apart from the CSR campaign, BookXcess rolls out exciting deals on both online and retail stores. At BookXcess online, promotions include books at RM13, RM1.30, and an additional 13% off daily. Customers who spend a total of RM130 will receive a tote bag and members with minimum spending of RM200 will get 13% off for their next purchase.
As for the retail stores, customers can also head to any of BookXcess retail outlets nationwide to enjoy the offerings at the Lucky Corner — where all books are priced at RM13; receive complimentary BookXcess membership with every purchase above RM 13 — instead of the usual minimum amount of RM 100; get additional 13% off with the minimum purchase of RM 60; receive RM 13 rebate for their next purchase with minimum spending of RM 100; and walk home with BookXcess 13th anniversary limited edition tote bag with a minimum purchase of RM 130 for members and RM 150 for non-members. Retail offers are valid from 8 August 2020 to 31 August 2020
Upping the ante further, book enthusiasts can participate in the #BookXcess13Years contest from 8 August 2020 until 31 August 2020 to stand a chance to win a bookshelf filled with books. Visit BookXcess’ social media pages and online stores for more info on the ongoing promotions and contest details.
