H’ng Chuen Yeou of Penang emerged as the grand prize winner in Standard Chartered Malaysia’s ‘Win a Ford Mustang’ credit card contest. The contest leveraged a real-time offer engine and mobile gamification to reward the Bank’s cardholders with cashback and a chance to win an iconic Ford Mustang 2.3L Ecoboost Premium for using Standard Chartered credit cards.

H’ng said, “I didn't know whether to believe it when I first found out I'd won. I always use my Standard Chartered credit card given it's one of only two cards I own. I am excited to have won and will be taking the first ride in my new Mustang back to Penang!”

Lai Pei Si, Country Head of Retail Banking, Standard Chartered Malaysia added: “Gamification is one of our many digital initiatives to offer easy, convenient and secure banking solutions for our clients. With over 60% of our clients in Malaysia who are mobile-banking active, we are able to engage and reward cardholders in a fun and instantaneous manner. ”