Social media plays a big role in our daily lives. Perhaps the main reason we use social media is to stay up to date with news and current events, to find entertaining content, to fill up spare time, to stay in touch with family and friends, to play games, or to watch online TV and audio streaming.
Whereas, individuals who master the art of digital marketing, use new methods to shape consumer trends using a brand or product through ads seen on social media or videos that inspire consumers to make a purchase with a click of a ‘mouse’ or tap on a mobile device.
Digital marketers possess the ability to create potentially viral content, effective branding strategies, posts that are highly liked/shareable while generating new leads, and anticipating changes in sales trends with their persuasive content writing.
They have the ability to speak to the audience using a simple image or picture which may carry the meaning of a thousand words.
Digital marketers can land themselves various exciting career opportunities such as social media marketing specialist, digital marketing analyst, e-business consultant, business and e-commerce specialist, technopreneurs, digital advertising specialist, and many more.
In fact, under the Malaysia Digital Economy Blueprint, the government is aiming to provide half a million jobs in the digital economy by 2025, with the digital sector expected to contribute 22.6 percent to the country’s gross domestic product (GDP)₁.
Digital marketing future talents
A recent LinkedIn study indicates that there is an increasing demand for various marketing jobs. Last year, 381,000 marketing job openings were posted and in the past six months, world’s largest professional networking platform witnessed a 63 percent increase in marketing jobs, arts (85.9%), retail (72.6%), and corporate services (60.6%)₂.
Digital marketing specialists, digital account executives, and social media managers are in the top 10 most in-demand occupations (by volume of jobs postings) lists followed by digital marketing manager, copywriter, marketing associate, account supervisor, marketing assistant, digital strategist, and marketing manager.
There are plenty of opportunities to develop and grow in the area of marketing across all functions, from highly specialized technical skills to management roles.
Explore digital marketing skills in demand
Asia Pacific University of Technology & Innovation (APU) delivers high-quality industry-relevant programmes such as the Bachelors Degree in Business Management, E-Business, Digital Leadership, Marketing Management, Digital Marketing, Digital Transformation and Digital Advertising.
APU has been awarded 5-Star Rating for Online Learning in the latest QS Stars Rating System, 5-Star (Excellent Rating) under SETARA Ratings by the Ministry of Higher Education (MOHE) and was among the first universities in Malaysia to be awarded with Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC) for its commitment to offer top-notch digital technology courses.
As a result, APU has taken several measures to help its students by embedding the relevant technological elements within the programmes offered, ensuring that students remain competitive in the industry with skills in tackling modern challenges in the areas of e-business management, e-commerce and digital marketing.
“As future digital marketing experts, APU students are exposed to appropriate digital marketing tools and techniques to stay updated with the evolving digital marketing trends, while having the basic understanding of business, management, entrepreneurship, and marketing theories,” said APU Vice-Chancellor Dr Hari Narayanan P. Ondiveeran.
According to APU Head of School for Marketing and Management Dr Devinder Kaur, businesses who do not invest in digital marketing, will not be able to reach out to their customers effectively or let alone survive during the present pandemic situation.
“Digital marketing is key to business digitalisation, especially during the pandemic movement movement control order (MCO). As more businesses are trying to stay relevant and competitive in the digital marketplace, the demand for digital marketing professionals will increase tremendously overtime.”
Leading transformation for business, e-commerce and marketing
Seeing where business, e-commerce and digital marketing is heading, it is not surprising to find more students looking into APU’s various courses, where they will be shaped into professionals who are able to meet future business challenges beyond traditional borders.
APU’s digital marketing graduates are equipped with abilities to critically evaluate and recommend appropriate digital marketing tools and platforms in optimising the requirements of todays marketing needs.
They also develop familiarity with a broad range of digital marketing technologies as well as how they are applied into various digital settings.
According to the latest Annual Graduate Tracer Study by the Higher Education Ministry, 100% of APU’s graduates have been employed upon graduation.
APU courses will help you develop skills that employers are looking for as well as providing you a globally recognised qualification.
The digital marketing qualifications are dual awards by APU, Malaysia and De Montfort University (DMU), United Kingdom.
Under this scheme, students will receive two-degree certificates and transcripts upon graduation – one from APU and one from DMU.
For more information on the programme, please visit www.apu.edu.my.
