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Premiere Of The First Co-Brand VISCONTI-LE LUMIERE DIAMOND PEN
Published:  Jun 16, 2017 9:00 AM
Updated: Jun 15, 2017 4:36 AM

  

The Premiere of the first ever diamond pen collection created by Visconti-Le Lumiere debuts today in Malaysia at the world flagship store of Le Lumiere™, The Gardens Mall ! Visconti is a renowned pen maker since 1988 and housed a stunning history of fine writing instruments of extraordinary preciousness in history and technology.

Le Lumiere™ is a jeweller known for its unique diamond cutting in perfect 8 hearts & 8 arrows.

Background of VISCONTI

The company was founded and run by Dante Del Vecchio, a true ‘deus ex machina’ of the creative dynamism that pervades all Visconti creations.

It is the love for culture, the passion for innovation and the development of ever more intricate system that turned Visconti pens into a desired and unmistakable status symbol – unwavering, exclusive, conceptual.

In recent years, the company has expanded into regions in the world and capitalize the brand name into new products.

The Visconti designer team of pens and watches are supported by the same great manufacturing expertise that makes Visconti synonymous with Luxury Made in Florence.

Visconti emphasizes on values of igniting passion , art and technology into its brand values. PASSION is the deep knowledge of Visconti’s work, a love that goes beyond the wall of business. It is the ability to create, judge and live the manufacturing as living part of the human being, a way of life.

ART enters the stage when the pen become an expressive emotion….

Art is when Visconti becomes capable, through its creation, of narrating a story….Art and culture have always been the prerogatives of the city of Florence. TECHNOLOGY is the invention, the novelty, the patent. It is the ability to innovate , the change as opposed to the stillness, it is the courage to try and return into the game, but also to know how to manufacture a truly valuable high quality product. The Visconti patents are its testimonials. In Visconti’s past activities, the Visconti pens were used in significant historical signing ceremonies or were used by many famous personalities including Oprah Winfrey, Barack Obama, Clint Eastwood, Prince Albert II of Monaco, Fanny Ardant and many more…..

The Diamond : Le Lumiere – Diamonds of Light ™

Brand Message : Diamonds of Light, Perfection & Finesse

Diamonds quality and value are judged by the well known factors - 4 Cs – clarity, colour, carat and cut.

Established in Hong Kong since 2003, Le Lumiere – Diamonds Of Light™is an international brand of premium hearts and arrows diamonds. Le Lumiere™ is an innovative designer and marketer of unique diamond products. Le Lumiere™ is one of the pioneers in the diamond industry and marketing brand concept. Le Lumiere™ emphasizes strongly on the importance of the cut and other essential factors that defines the beauty of a diamond.

Le Lumiere - Diamonds of Light™ are characterized by perfect cut in correct proportions, precise symmetry and fine polish that are combined to produce an optimum display of brilliance and dispersion, allowing the light to gain strength and energy to reflect 8 Hearts and 8 Arrows images.

Le Lumiere™ combines important elements to produce the optimum display of scintillation and brilliance , namely Ideal Proportion, Perfect Hearts and Arrows, Eye Clean characteristics and Le Lumiere Certificate of Authenticity, GIA 3 Excellent Grading is also available for diamond sizes greater than 0.3 carat.

Its beautiful cut can be owned as a genuine collection or as beautiful creation of jewellery best known to your heart.

Le Lumiere™ diamonds are quality assured; each diamond is uthenticated by laser inscription on its girdle. The GIA Dossier Certificate and Le Lumiere Certificate of Authenticity, also accompany the sophisticated packing of Le Lumiere™ diamond of 0.30 carat and above.

Le Lumiere’s signature collections are its solitaires.

The Visconti-Le Lumiere Diamond Pen

In a 3-Day Preview, commencing 9 June 2017, the Diamond Pen debuts for the very first time at Le Lumiere™ world flagship store,The Gardens Mall, Malaysia . In this Premiere, 6 models are ready to be viewed. The Le Lumiere™ 0.15 carat Diamond, G color, VS clarity, rested on the cap of the pen in these editions.

The range being showcased are :

  • Divina Black Medium Size Roller
  • Divina Black Ballpoint
  • Rembrant Roller
  • Rembrant Fountainroller
  • Homo Sapiens Bronz Roller
  • Homo Sapiens Steel Roller

Price ranges from RM2200 and above. The pen comes with a 2 year International Warranty to be free from any mechanical defects provided the pen has not been handled improperly, and also a Le Lumiere Certificate of Authenticity that comes with an accreditation from World Diamond Mark.

Le Lumiere™ was successfully accredited as the first and only Authorized Diamond Dealer of World Diamond Mark in Malaysia. World Diamond Mark Authorised Diamond Dealer is the largest accreditation programme in the history of the diamond industry with the objective to sustain and improve consumer confidence for diamonds and diamond jewellery worldwide. With this accreditation, it helps to increase consumer confidence knowing that each Le Lumiere™ diamond that they buy is in accordance to the code of conduct of the World Diamond Mark and are obtained only from reliable sources, and are not Man-made and does not has conflicting issues of its origins.

The joint-forces of the two established and prestigious brands “Visconti” and “Le Lumiere” has thus created this new line of “Visconti-Le Lumiere” Diamond Pen collection, which is indeed an outstanding achievement.

The Visconti-Le Lumiere Diamond Pens will be available exclusively at Le Lumiere™, The Gardens Mall from now on.

On 11 June 2017, an Appreciation Workshop for VIP Guests on the art of Visconti and Le Lumiere™ diamonds will be conducted. In the Workshop, customers will be exposed to diamond’s brilliance and the fineness of Visconti’s designs. The 3-Day Premiere will be hosted and guided by Le Lumiere’s Associate Director, Mr Joel Santiago.

The First Co-Brand creation : Visconti and Le Lumiere, will continue to bring to you, future creations of fine luxurious diamond pens.


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