Did you know that Malaysia is among the top offenders in plastic waste mismanagement, with each individual contributing 25.49 kg of plastic waste annually? Alarmingly, 1,500 plastic bottles are discarded every second, and only one in 400 coffee cups is recycled (Utility Bidder, 2023).
Imagine the impact if more people started bringing their own cups to coffee shops and other beverage vendors. Each reusable cup can replace hundreds of disposable cups over its lifetime, drastically cutting down on waste.
Transform Your Beverage Routine with Eco-Friendly Choices
If you usually reach for a steaming hot coffee or a chilled beverage at your favorite convenience store every day, consider switching things up by opting for reusable cups or tumblers instead of plastic ones. This way, you can enjoy your favorite drinks while reducing your environmental footprint.
Cawan Sendiri, Alam Bestari
Earlier this year, 7CAFé by 7-Eleven rolled out a Bring Your Own Cup (BYOC) initiative as part of the 7EGoGreen efforts! Now with their catchy new slogan "Cawan Sendiri, Alam Bestari”, the campaign underscores their dedication to environmental sustainability. By encouraging customers to use their own reusable cups, 7-Eleven aims to eliminate 3,000 disposable cups each month.
Here’s the Scoop:
What’s in It for You? Bring your cup and score a 5% discount on any coffee beverage from the 7CAFé menu. That’s right—your eco-friendly choice comes with a sweet reward!
How Does It Work? It’s simple! Just bring your reusable cup, and their barista will fill up your favourite drink. So if you opt for an 8oz coffee, you can expect a full 8oz of your favorite brew, perfectly prepared just the way you like it.
When is It Happening? This exciting initiative is in full swing starting now and will continue until December 31, 2024. So, there’s plenty of time to make it a part of your routine and contribute to the cause.
“At 7-Eleven, we believe in the power of small changes to make a big difference. ‘Cawan Sendiri, Alam Bestari’ is our way of urging customers to take responsibility for their environmental footprint and join us in our journey towards sustainability,” said Chin Hor Wai, General Manager, Marketing at 7-Eleven Malaysia.
So, whether you’re a busy student, a working professional, or just someone who loves a good cup of coffee, let’s make every sip count! Bring your own cup, enjoy your favorite 7CAFé coffee, and join them in making a meaningful difference. Together, we can create a greener and cleaner world.
Cheers to a sustainable future with 7-Eleven!
For more info, you can visit the 7-Eleven website and keep updated by checking out their social media pages: Facebook, Instagram, Twitter, TikTok and YouTube.
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
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