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Sustainability
Sustainable Serenity Unveiled
Published:  Nov 20, 2023 4:12 PM
Updated: Mar 22, 2024 4:14 AM

In the vibrant heart of Johor Bahru, Mah Sing Group Bhd unveils M Minori, a groundbreaking freehold serviced apartment. More than a residential project, it embodies sustainable living, professional innovation, and the artistry of Japanese craftsmanship. Welcome to a new era of living.

According to Mah Sing’s property subsidiaries chief executive officer, Benjamin Ong, the company is committed to reshaping the landscape of modern living through sustainable practices.

“In the heart of this commitment lies a philosophy that transcends construction—it's a dedication to environmental preservation, social empowerment, and ethical governance,” he said.

Ong emphasises that the company's efforts on M Minori are meticulously designed to show a tangible impact on both corporate well-being and the broader eco-system.

GreenRE Certification: A Testament to Excellence
M Minori's commitment to sustainability is further underscored by its attainment of the GreenRE certification. This recognition is not just a badge; it's a testament to the dedication of Mah Sing Group Bhd. in building and operating greener buildings.

The certification, rigorously evaluating a building or township project based on six pillars — Energy Efficiency, Water Efficiency, Carbon Emission, Environmental Protection, Indoor Environmental Quality, and Other Green Features, reaffirms M Minori's position as a leader in pushing the boundaries of sustainable development.

Sustainability: A Lifestyle Choice
Sustainable living, according to Ong, is more than a buzzword; it's a commitment to creating a better future. The benefits extend beyond lower utility bills and increased property value. M Minori, with its focus on sustainability, aims to provide residents with a hassle-free maintenance experience and a healthy living environment.

Sustainable or 'green' buildings, as explained by Ong, address key impact areas—climate action, health & well-being, and resources & circularity.

The initiatives at M Minori, guided by the biophilic design philosophy, redefine comfort and contribute to reducing energy consumption, making it a pioneer in Johor Bahru's property scene.

The Essence of Japanese Living Concept
M Minori is not just a living space; it's a canvas painted with the essence of the Japanese Living Concept. The development draws inspiration from Japanese craftsmanship, seamlessly integrating work, well-being, self-rejuvenation, and leisure into daily life.

“Here, happiness starts with you, and each resident contributes to reducing energy consumption, fostering a sense of self-fulfillment by pursuing a meaningful life,” he stressed.

Green Materials for Greener Living
Ong also highlighted the importance of using recyclable and biodegradable materials in M Minori. 

“From bathroom ceilings to wall plaster and toilet tiles, every choice reflects a commitment to sustainability. Low VOC paint ensures that the air remains fresh and clean, free from harmful gases. The development sets a new standard by making green choices not just an option but a fundamental aspect of modern living.” 

He added that the green spaces at M Minori are more than aesthetic features; they play a crucial role in creating a holistic living experience. 

“These spaces, carefully designed and integrated, contribute to the well-being of residents. From common areas to car park levels, the natural breeze is harnessed to create an environment that fosters a sense of community and connection with nature,” he explained.

A Well Sought-After Address
Add to all that is M Minori's strategic location in close proximity to bustling townships and essential amenities, making it a well sought-after address. Its short hop to popular outlets like McDonald's and Starbucks, along with countless amenities within a 6 km radius, positions it as an ideal living space that offers unparalleled connectivity and accessibility.

All in all, M Minori emerges not just as a residential development but as a lifestyle choice. With its commitment to sustainability, professionalism, and Japanese craftsmanship, it sets a new benchmark for modern living, where comfort, well-being, and environmental consciousness converge harmoniously.


The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.


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