Salahuddin Ayub, 44, hails from Pontian, Johor. He has been involved in politics for 25 years. He joined PAS in 1981 and quickly rose through the ranks. He is presently a member of parliament of Kubang Kerian, Kelantan. He is also the PAS Youth chief.

He has four sons and two daughters who are all based in Kuala Lumpur. He divides his time between party duties and serving his constituents in Kubang Kerian. He laments that he only gets to see his family once a week.

Salahuddin first received a diploma in Business studies from TAR college via a distance learning programme (1983), while he was working as a bank officer. He later completed a Bachelor of Science in Human Development from University Putra Malaysia in 2000. He hopes to complete his doctorate in politics before the age of 50.