Whenever one brings up the ‘Uniquely Singapore’ campaign, (s)he can be assured of howls of derision. It is not so much that it is bad, for that would be a matter of taste (and hence surely you would find someone who actually likes it), but more because it is an absurd campaign.

The most telling sign would be the fact that the city state is branded a ‘global city’. Whilst there is nothing intrinsically problematic about calling oneself ‘global’, it would suggest that there is nothing unique about Singapore.