Seven months after he led the Labor Party to victory in last November’s election - stunningly dislodging the arch-conservative John Howard and his Liberal-National coalition from power - Kevin Rudd surely must know that his honeymoon is over.
How? He’s on the voters’ noses.
More and more voters say, damningly, that Krudd, as he has been dubbed, is just a lot of hot air. Prime Minister Rudd is a spin master.
From tall chimneys, Rudd has been billowing undecipherable and often-contradictory policy smoke-signals. So much so that voters have begun to wonder if they voted for a wimp to lead them.