When the Indian voters rejected Barisan Nasional during the last general election, MIC was dumbfounded as to why it has suddenly lost ownership over these voters who since independence have been their traditional backers.

With the party becoming irrelevant as a result of its massive loss in the March 8 polls, it decided to take a different approach in this Permatang Pauh by-election to test out new tactics to win over the hearts and minds of these Indian voters.

And MIC now thinks it has hit the right button in answering the question of luring back the Indian voters, not just in Permatang Pauh but nationwide as well.